Active Celebration

Harnessing the Power of 2012 to improve the Health and Wellbeing of Local Communities

‘Active Celebration’ a new resource launched by the Department
of Health designed to maximise the opportunity that the London 2012 Olympic &
Paralympic Games present for establishing a lasting legacy of healthy, active people.

Working in partnership with researchers at Canterbury Christ Church University in Kent, ‘Active Celebration’ is an evidence-based user-friendly guide for those promoting healthy lifestyles. It will help ensure that this valuable and important opportunity to use The Games as a catalyst for getting more people, more active, more often will not be missed.

The guide looks at the different reasons people typically take part in community sportevents and physical activity programmes, whether to celebrate, volunteer or simply to socialize, and outlines how this information can be used to boost participation. Anne Milton, Parliamentary Under Secretary of State for Public Health, commented: “Increasing physical activity is a Government priority and there is a goal to have 2 million more adults active by 2012. ’Active Celebration’ is a key resource to help make that goal a reality and to create a lasting legacy of healthier, more active communities. London 2012 presents a once in a lifetime opportunity to change public health in this country.”

Such is the resource’s potential impact on the UK’s health and wellbeing that Active
Celebration has been formally granted the Inspire Mark, the badge of the London 2012 Inspire Programme. The London 2012 Inspire programme recognises innovative and exceptional projects that are directly inspired by the 2012 Olympic and Paralympic Games. ‘Active Celebration’, and the underpinning research, is available for download from
http://www.wellbeingsoutheast.org.uk/downloads/ActiveCelebration/.
Please use ‘Active Celebration’ as a resource to develop programmes to help achieve the CEO Challenge – “2012 X 2012”. It is also a resource, which can be used to assist.